TORONTO, Ontario (June 8,2009)—Simpro Solutions Inc, a leading provider of Call Center ,Customer Relationship Management (CRM)  and Business Process Outsourcing Services (BPO) headquartered in Toronto, Canada  announced today that it has launched an automated Interactive Voice Response (IVR) customer service portal designed specifically for the Direct TV (DRTV) infomercial Industry.

Key features of the IVR portal, developed by Simpro, include automated call distribution and call answering, real-time customer order, billing and fulfillment. The automated portal greatly improves the service quality and response time for DRTV infomercial orders providing customers with immediate automated order taking capabilities 24 hours a day, 7 days a week. A key feature of the portal is its ability to dynamically scale up to handle the unplanned “spikes” in call volume.

"This is a significant step for the company as it symbolizes our service expansion from the traditional DRTV live agent model into the fully automated service model ensuring virtually no loss in revenue (orders) to our customers," said Mr. Nadra, President of Simpro Solutions.

"We are confident that our IVR deployment experience will help the DRTV industry improve order taking time, customer interaction quality, overall customer satisfaction, and maximize DRTV infomercial response rate and the effectiveness of the campaigns. The IVR system we deployed has gone through stringent production and stress tests and has been operating smoothly,” said Paras Dharamshi, Vice President of Client Services.